
Your customers are using the web to make buying decisions. Leverage your website to deliver a better retail shopping experience—one that builds loyalty and profits!
We know what you’re thinking: “I already have a website.” What if you could take steps to leverage your website to deliver services that are superior to your competitors’ offerings? We’re talking about personalized shopping lists, digital flyers, recipes, coupons, advertisements, store info, product info and more. But that’s not all…
Mercatus amps up the volume of your brand to more efficiently deliver cross-channel marketing capabilities. Our technical experts deliver Concierge for Web based on your unique requirements. By way of our market-specific content management system (CMS)—called Mercatus CURO—you can have the capabilities to easily configure branded services personalized to each of your customer’s shopping preferences. Here’s a scenario to explain.
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Susie, Ed and Valerie visit your website and login with their own account (which would be linked to a loyalty program). Each pull up a digital shopping list on your site and—while looking at your product advertising, product promotions and recipes—build out their individual shopping list. Susie prints her shopping list and goes to your store. The next time Ed’s at your store, he accesses your branded app on his mobile phone and quickly retrieves the shopping list he built on your website. Ed’s counting calories—and dollars—so as he shops he uses the Near Field Communication (NFC) and Quick Response (QR) technologies on your mobile app to quickly access additional information on numerous products. Perhaps you have a fleet of our touch screen computers mounted on your shopping carts. Valerie grabs a cart and pulls up her personal shopping list on Carrus. As Valerie shops, she watches for product deals and product coupons to appear on Carrus as she walks up and down the aisles. In addition to today’s promotions, Carrus has the smarts to recognize and push personalized offers to Valerie based on her buying history. When she sees a valued offer, Valerie pulls up her saved recipes to see what additional ingredients she may need to include with today’s purchases. |
All this is possible!
With Concierge for Web, retailers and advertisers gain cross-channel marketing capabilities, including targeted ads and promotions, and benefit in many ways from invaluable new sources of retail intelligence.
Concierge for Web benefits retailers, advertisers, and consumers.
For retailers, Concierge for Web means greater efficiency and higher profits. Learn more about benefits for retailers.
Competitive advantage
In the fast-changing, highly competitive world of retail, raising the bar via online shopping provides a critical advantage over the competition.
Real-time flexibility
Create, modify, and deliver ads and promotions "on the fly," in response to changing competition, supply or demand.
Extended reach, increased customer loyalty
Build relationships with customers with a better, more convenient online shopping experience at home—even on the go and in the store.
Higher profits
With more efficient retail and increased customer loyalty come greater profits.
Concierge for Web streamlines and focuses the marketing process. Learn more about benefits for advertisers.
Targeted advertising
Hit marketing sweet spots with dynamic, personalized ads delivered to just the right audience.
Real-time advertising
Create, revise, and deliver ads in real time, based on statistics about inventory, consumer ad viewing, and more.
Integrated advertising
Link ads with product flyers, recipes, and other information that helps consumers and drives sales.
Concierge for Web delivers time-saving convenience and a simpler, more enjoyable shopping experience. Learn more about benefits for consumers.
Personalized shopping
Consumers use websites to create shopping lists, receive promotions, find the items they want, and more, making their shopping experience unique and a whole lot easier.
Smart shopping
Information about store locations, recipes, and complementary or alternative products, makes for a more informed shopper.
Your website is ready to receive shoppers when they’re in the mood to shop.
Loyalty sign up features
Shoppers can sign up digitally—at home or in the store—for programs that reward store and brand loyalty.
Personalized shopping
Concierge for Web provides a personal shopping experience, displaying shopping lists, saved recipes and other information unique to each customer.
A shopping guide
Shoppers are provided with information about prices, nutrition, and alternative and complementary products are at consumers' fingertips, complete with product images.
Easy information access
Consumers can view up-to-date information about store events, receive digital flyers and coupons, and research product prices—the possibilities are endless.
Search and sort capabilities
Keyword searches mean consumers can find products, recipes, and other information quickly. They can filter response easily and in multiple ways.
Recipes and more
Recipe databases provide ingredient lists with items that can be added to shopping lists. Shoppers can easily browse and search recipes, and synchronize them to their personal profile or shopping list.
Integration with mobile devices
Shoppers can access lists, notes, and other personalized information on their computer, or a mobile device via Concierge for Mobile or, if you have a fleet of our touch screen computers, Mercatus Carrus equipped with Concierge for Cart.
Concierge API brochure {PDF}
Concierge for Mobile brochure {PDF}
Mercatus Carrus equipped with Concierge for Cart brochure {PDF}