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Mercatus Names Rick Laanvere Vice President, Sales & Marketing

September 6, 2011—TORONTO, ON—Mercatus Technologies, a software development company delivering cross-channel marketing capabilities to the retail industry, announces the appointment of Rick Laanvere, P. Eng., as Vice President, Sales & Marketing. In this role, Rick will build strong relationships with customers and channel partners, and will develop strategies to drive revenue growth in North America.

Rick holds a substantive management track record. Prior to joining Mercatus, Rick served as Director of Sales & Support for Sandvine Incorporated. He also has extensive senior management experience building and leading sales and marketing teams at Rapid Access Solutions, Jetstream Communications, and Alcatel. Prior to 1993, Rick held numerous engineering roles within Northern Telecom. Throughout his 25-year career, Rick has been instrumental in driving business and technology strategies. 

“Rick’s accomplishments at exceeding revenue growth targets and building strong direct and indirect sales teams make his skill set a solid addition to the Mercatus Executive Team,” says Sylvain Perrier, COO, Mercatus Technologies. “Furthermore, Rick’s engineering background provides a core capability that will be key as he works with Mercatus customers in the retail industry.”

“The demand for Mercatus Smart Shopping Technology is certain to grow as customers learn that leveraging innovative solutions will deliver competitive advantage and improve financial performance,” says Rick Laanvere, VP, Sales & Marketing, Mercatus Technologies. “I look forward to growing our customer base in Canada and the United States, and working with our customers to ensure they realize the highest value from our offerings.”

Rick holds a Bachelor of Applied Science Degree from the University of Toronto.

About Mercatus
Imagine delivering the right message to the right consumer in the right place at the right time. Mercatus Technologies makes this possible. Mercatus enables retailers and advertisers to achieve competitive advantage, boost brand equity, and improve financial performance. Leveraging Mercatus Smart Shopping Technology on a cross-channel marketing level, retailers and advertisers achieve the ultimate one-to-one relationship with shoppers throughout their buying cycle—from intent to influence to purchase. See the bigger picture at www.mercatustechnologies.com.

Contact
Lucy Trinh
Mercatus Technologies Inc.
lucy.trinh@mercatustechnologies.com
416.603.3406