Springboard Retail Networks Inc.
by Display and Design Ideas Coverage, New York, NY
The company launched its Concierge Electronic Shopping System, designed to increase convenience and deliver new product information to consumers, build sale for retailers and provide marketers with new advertising opportunities. The system is an in-store wireless network that includes an interactive, touch-screen display, barcode scanner and wireless transmitter affixed to the shopping cart handle; a back-end storage database and secure consumer Web site. The shopper has a unique access key that plugs in to the cart's screen, allowing customers to view online the grocery list they created at home. The Concierge also makes shopping suggestions, offers targeted discounts, navigates customers through store and offers recipe suggestions. King City, Ontario, Canada. (905) 833-3406; www.springboardnetworks.com.