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Mercatus Announces Bohdan Zabawskyj As Vice President, Technology

April 3, 2011—TORONTO, ON—Mercatus Technologies, a software development company delivering cross-channel marketing capabilities to the retail industry, announces Bohdan Zabawskyj as Vice President, Technology. With this appointment, Mercatus strengthens its technology and business leadership to continue building momentum for the company’s growth.

Bohdan brings 25 years of leadership success in strategic planning, product management, and R&D in both public and private companies. An accomplished senior executive, he has served as Chief Technology Officer (CTO) for Rypple, Fusenet, and Redknee. As one of the founding team members, Bohdan helped grow Redknee from start-up to publicly traded corporation, from $.5 to $80M revenue, from 8 to 500+ people in its first ten years. At Fusenet and Rypple, Bohdan brought visionary technologies to life. Rypple was acquired by Salesforce.com in February 2012.

“Bohdan’s proven experience delivering innovative technologies to the business-to-business and business-to-consumer domains adds to Mercatus’ bench strength,” says Sylvain Perrier, COO, Mercatus Technologies. “Furthermore, his reputation as a trusted advisor and people coach to some of Canada’s top start-ups—like realSociable, Kik, and Fixmo—demonstrate a passion for technology that will benefit both our team and our customers.”

“Mercatus Smart Shopping Technology is an innovative technology promising benefits to retailers and their customers alike,” says Bohdan Zabawskyj, Vice President, Technology, Mercatus Technologies. “I look forward to working with the Mercatus team to build on the momentum that they’ve started.”

Bohdan holds a Masters Degree in Electrical Engineering from McGill University, a Bachelors Degree in Electrical Engineering from the University of Toronto, and an MBA in IT Management from Athabasca University.

About Mercatus

Imagine delivering the right message to the right consumer in the right place at the right time. Mercatus Technologies makes this possible. Mercatus enables retailers and advertisers to achieve competitive advantage, boost brand equity, and improve financial performance. Leveraging Mercatus Smart Shopping Technology on a cross-channel marketing level, retailers and advertisers achieve the ultimate one-to-one relationship with shoppers throughout their buying cycle—from intent to influence to purchase. See the bigger picture at www.mercatustechnologies.com.